ABOUT US
Our History 
CHEERSPORT was founded by all star coaches who loved competitive cheerleading/dance and who believed
they could conduct competitions that would be better for the kids, the coaches and the spectators. They
utilized their experiences (and frustrations) at other competitions to design CHEERSPORT.
Creating LevelPlay to offer multiple divisions based on skill level, using spring
floors at every event, giving every team a banner or trophy to recognize their efforts... many of these things,
while widely practiced now, were innovations in their day. CHEERSPORT continues to be a leader and innovator in the
cheer industry.
Major Events in CHEERSPORT History:
| 1993 | First competition with 9 teams held at International Sports Center gym in Matthews, NC. As with every CHEERSPORT event, this event was held on a spring floor. |
| 1994, 1996 | On behalf of NC All Star Coaches Association, hosted NC All Star State Championship in Charlotte (1994) and Greensboro (1996). |
| Summer 1996 | Kevin Brubaker, Julie O'Brien and Charlotte Allstar staff create LevelPlay with two levels: Intermediate (USASF Level 3) and Advanced (USASF Level 5). Become first cheerleading competition company to create divisions based on skill level. |
| February 1997 | Our first official "Nationals" held at Norcross High School in the Atlanta area. 32 teams attended. |
| 1998 | Novice (USASF Level 2) added to LevelPlay. |
| February 1998 | 2nd Nationals held at Centennial High School in the Atlanta area. Attendance doubles from previous year to 75 teams. |
| 1999 | Intermediate (USASF Level 3) added to LevelPlay. |
| February 1999 | 3rd Nationals held at Georgia World Congress Center in downtown Atlanta, GA. Attendance doubles again from previous year to 150 teams. Every Nationals thereafter is held in a convention center. |
| 2000 | Excel (USASF Level 4) added to LevelPlay. |
| February 2000 | CHEERSPORT signature dual-sided stage is created on a napkin over a chocolate cake dessert at Captain D's. |
| 2002 | Basix (USASF Level 1) added to LevelPlay. |
| 2003 | USASF is formed. CHEERSPORT's LevelPlay is adopted as the foundation of their division leveling system. CHEERSPORT's launches the industries first true Online Registration System. |
| February 2003 | Nationals attendance surges past rivals making CHEERSPORT Nationals the largest cheerleading competition in the world - this remains true for every year since. CHEERSPORT offers the first Special Needs divisions at a National event. |
| February 2004 | Nationals attendance passes 500 teams. CHEERSPORT offers more USASF Worlds Bids than any other member company - this remains true for every year since. |
| February 2006 | Nationals attendance passes 800 teams. |
| February 2008 | In collaboration with USASF, CHEERSPORT offers a paid Worlds bid to the Kentucky Elite Showcats Special Needs team. |
| 2009 | CHEERSPORT introduces horizontal lines on the competition floor. |
| 2009 | CHEERSPORT "goes green" and uses The1Form.com for all medical release forms. |
